Some business subjects are difficult to show well on screen.
When the topic is IT, service design, or organisational change, the value is real but much of it sits in systems, workflows, expectations, and day-to-day use. That is where corporate video can easily slip into polished language and generic visuals without giving the audience much to hold onto.
That is why EXPERIENCE IT still stands up.
EXPERIENCE IT was a 12-episode documentary interview series in four seasons, hosted by Freshworks and launched in March 2020. It brought together more than 30 CIOs, industry leaders and technology visionaries. My crew and I filmed and edited every episode, across all four seasons. Simone Jo Moore was the Editorial Director: she brought the content and the speakers together, managed speaker arrangements, travel and shoot logistics, and led the interviews.
What makes the series hold up is the editorial choice behind it as much as the production.
Rather than reducing the subject to product-led messaging, the series uses conversation to explore how people experience technology inside organisations. Across its seasons, it looks at business alignment, digital-era skills, AI, automation, data-led decisions, legacy transformation, omnichannel service, DevOps, cybersecurity, and the relationship between people and systems. Those themes are still relevant because they are operating questions, not short-lived trend topics.
That is also what makes the project a useful example of documentary-style corporate content.
When the subject is complex, the strongest route is often:
experienced contributors
a clear editorial frame
room for discussion rather than over-scripted claims
a focus on how technology affects people, as well as how it works
Even though the series was released several years ago, the core thinking still holds.
That is because the project was built around durable tensions: how organisations adapt, how services are judged, how technology supports people, and how leadership decisions shape the experience on the ground. Good corporate documentary content tends to last longer when it is built around those underlying questions rather than around novelty alone.
For brands and communications teams, that is probably the clearest takeaway.
A strong corporate documentary does not need to sound bigger than it is. It needs a worthwhile subject, contributors with something useful to say, and direction that gives the conversation shape without forcing it into a sales script.
Here are the three Season 1 episodes
These are the three episodes from Season 1, IT Strategy Essentials, and they give a good sense of what the series does well. Each one tackles a different part of the wider conversation, while keeping the focus on how technology, service delivery, and people intersect in practice.
EP1: Experience as a service | Going back to our core
A strong starting point on how IT shifts from being purely functional to being judged by the quality of the experience it creates.
EP3: Beyond technology | The talent management imperative
A broader conversation around digital-era skills, adaptation, and the human side of change.
EP2: BRM | Rekindling the love affair
A useful look at how IT can support wider business performance and how better alignment helps break down silos.
Experience IT is one of the series on our corporate documentaries page, with how a documentary project runs.